Terms of Use
In short
Use what's here to make better decisions. It's general information, not legal, financial or compliance advice, and the free tools and audits come with no guarantees. Effective October 28, 2026.
The guides are general information
Our guides explain how lead buying, search, AI assistants and related rules work, with sources. They aren't legal, financial, tax or compliance advice, and rules change. Check anything you'll rely on against the current source and, for regulated industries such as mortgage and insurance, with your compliance team or counsel.
The free tools and audits
The lead spend calculator shows the result of your own assumptions; it isn't a forecast. The AI sameness checker flags patterns; it isn't an AI detector and doesn't predict rankings. Free audits describe what we found on your site from the outside. None of them promise rankings, traffic or leads. They're provided as they are, without warranties of any kind.
Using our content
You're welcome to quote and link to our guides with credit. Please don't republish them in full. The data from our research is licensed under Creative Commons Attribution 4.0: use it freely with credit to Build Your Own Audience and a link to the study.
Links to other sites
We link to sources and other sites so you can check our work. We don't control them and aren't responsible for their content.
Limits on our liability
To the extent the law allows, Build Your Own Audience isn't liable for losses that come from using this site, its tools or its free audits. Paid work is covered by its own written agreement, which takes priority over these terms.
Changes and contact
We may update these terms; the effective date at the top shows the current version. Questions: use the free audit form on this site and say your request is about privacy. These terms are governed by the laws of the State of California.